How Manulife Vitality works

The health and wellness program that rewards you!

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A whole new kind of insurance

How does Manulife Vitality work? It’s simple, really.

  1. Choose an insurance plan.
  2. Make healthy choices that earn Vitality Points™, which are awarded through the Manulife Vitality app or by recording your activities with a wearable device.
  3. All those Vitality Points can earn you valuable rewards like savings on your insurance costs, gift cards and discounts on popular brands. As you accumulate points you can also increase your Vitality Status™, which can level-up your rewards!
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Manulife Vitality Plus vs. Manulife Vitality Go

As you can see, there are two types of each life insurance plan. 
That’s because there are two ways to experience the program: Manulife Vitality Plus and Manulife Vitality Go. Here’s how that works:

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Manulife Vitality Plus Manulife Vitality Go

Manulife Vitality Plus

For just $6 per month,1 you can:

  • Get more value: Get rewards not available with Vitality Go™, and many rewards increase as your Vitality Status improves. 
  • Control your premiums: You start out with 10% off insurance costs in your first year,2 and as your status increases, you can earn even bigger discounts!
  • Earn a free Apple Watch: Choose an Apple Watch to record your activity and reduce your monthly payments to as low as $03 when you earn enough points each month.
  • Get personal support: Talk to an expert Vitality Personal Consultant to get all your answers about the membership experience. 
  • Win gift cards: Earn spins on the Vitality Wheel ™4 to win gift cards or points.

Health and dental option: If you choose Manulife Vitality with health and dental insurance, it’s very much the same as Vitality Plus™ – but you pay $5 per month and save up to 10% on insurance premiums. Plus, you get comprehensive healthcare benefits.

Manulife Vitality Go

You can access the features of Manulife Vitality Go at no cost when you buy one of our eligible insurance products.5 It provides valuable benefits right when you sign up, like discounts on Expedia™, Garmin, Fitbit, adidas® and WHOOP. Just like with Plus, you can win more rewards by spinning the Vitality Wheel4 when you achieve weekly targets.

Manulife Vitality how-to videos

Welcome to Manulife Vitality Stories, our series of fun how-to videos to help with everything from the app to Apple Watch.

Program overview

Follow Vivian as she learns about the program.

Download a transcript (PDF)

Points & rewards

Join Ed on his journey to earning Vitality Points and rewards.

Download a transcript (PDF)

Apple Watch

See how Jean – and you – can earn $0 Apple Watch payments.3

Download a transcript (PDF)

Mobile app

Find out how Matthew uses the Manulife Vitality app to optimize his experience.

Download a transcript (PDF)

Vitality Plus vs. Vitality Go rewards

Are you ready for the really fun stuff? Here are all the valuable rewards you can get from popular brands, depending on your membership type.

Comparison of Manulife Vitality Plus and Vitality Go
  Manulife Vitality Plus Manulife Vitality Go
Insurance discounts
Insurance savings2

Save 10% on annual premiums or cost of insurance in your first year and up to 15% in subsequent years if you have Family Term with Vitality Plus or Manulife UL with Vitality Plus.

Save 5% in your first year and up to 10% in subsequent years with health and dental plans.

 N/A
Fitness trackers & wearables
Apple Watch3 Earn a free or discounted Apple Watch. N/A
Garmin Free Vivofit 4 or 30% off other models. 30% off select models.
Fitbit Free Fitbit Inspire 3™, or up to 40% off select products. Up to 40% off select products.
WHOOP $40 off a 12- or 24-month membership, plus save 20% on apparel and accessories. $40 off a 12- or 24-month membership, plus save 20% on apparel and accessories.
Manulife Vitality rewards
Health screening – ExamOne® Free at-home paramedical screening. N/A
GoodLife Fitness 25% off individual one-year membership. N/A
Orangetheory Fitness® Save up to $60 per month on membership. N/A
Les Mills On Demand 30-day free trial & special rates on monthly subscriptions. 30-day free trial & special rates on monthly subscriptions.
adidas Save up to 30% off sportswear. Save 15% off sportswear.
HelloFresh Up to $154 in savings per program year. N/A
Gift cards from popular brands Win from active rewards. Win from active rewards.
Amazon Prime™ $99 gift code for the value of a one-year Prime membership or use towards purchases on Amazon.ca. N/A
Expedia™ Save up to 50% on two bookings per program year.* Save 10% on 1 booking per program year.
Vitality® dividend The potential for a Vitality® dividend each year, based on your Vitality Status (only applicable to members with Manulife Par with Vitality Plus)** N/A
Check out all the rewards and points

Check out our program partners

Our awesome program partners offer tons of rewards for your healthy habits. It’s like a pat on the back for a job well done – but one that can give you hundreds of dollars in savings on popular brands!

Filter by type

Active rewards and member offers:

Manulife Vitality options

You can enjoy Manulife Vitality with most of our insurance plans. If you want to know which plan is right for you, an advisor can help. Whatever your needs, there’s a Manulife plan that’s right for you and gives you valuable rewards!

  • Family Term
  • Family Term with Vitality Plus™
  • Manulife UL 
  • Manulife UL with Vitality Plus™
  • Manulife Par 
  • Manulife Par with with Vitality Plus™
  • Flexcare® Health and Dental Insurance
  • FollowMe™ Health and Dental Insurance

Want all the juicy details on how Manulife Vitality works?

Download the client guide PDF

Already a member?

Log in to Manulife Vitality

Frequently asked questions

Manulife Vitality is a program that comes with all eligible Manulife life and health and dental insurance plans.5 It rewards you with discounts and gift cards on popular brands for health and wellness activities you may already be doing.

There are many ways to earn Vitality Points, including:

  • Activities like running, walking, working out and playing a sport
  • Healthy sleep
  • Meditation
  • Vaccinations
  • Dental checkups
  • Athletic events
  • Completing your Vitality Health Review™

The more points you earn, the higher your Vitality Status level. If you’re a Manulife Vitality Plus member, higher status means increased rewards and insurance savings.2

When you earn enough points to reach your Weekly Target, you earn a spin of the Vitality Wheel, which gives you the chance to win more points or a gift card. And you can also win points by playing the monthly Vitality Squares™ game.

Eligibility for rewards may change over time and are not guaranteed over the full life of the insurance policy.

** Vitality® dividends are not available if your premium duration is pay to age 100.

1 Vitality charge is $5 monthly on health and dental plans. The charge varies for Manulife Par with Vitality Plus. $6 monthly or $72 annually for pay to age 90; $10 monthly or $120 annually for pay for 20 years; or $15 monthly or $180 annually for pay for 10 years.

2 Savings on insurance costs are in comparison to the same Manulife life insurance policy without Vitality Plus. The level of savings on insurance costs will vary based upon the Vitality Status achieved by the life insured. Savings on insurance costs are only available on Family Term with Vitality Plus and Manulife UL with Vitality Plus. Manulife Par with Vitality Plus offers the potential for Vitality Dividends. Maximum savings on Manulife Vitality with health and dental insurance plans is 10%.

3 Free Apple Watch refers to Apple Watch SE with $0 initial payment (plus tax) and $0 monthly payments earned by accumulating 500 Vitality Points through Standard or Active Workouts every month for 24 months.

Initial payment does not include applicable taxes or upgrades which may include cellular models. Tax on initial payment is based on retail value of Apple Watch. Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE require iPhone Xs or or later with iOS 18 or later. Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions. Eligibility for specific rewards or participation in specific reward programs may vary. Apple Watch and iPhone service provider must be the same.  The full value of the Apple Watch SE is $329, which is comprised of monthly payments of $13.70 per month over 24 months.  The full value of the Apple Watch Series 10 is $549, comprised of an initial payment of $220 plus tax, then monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Ultra 2 is $1,099, comprised of an initial payment of $770 tax, then monthly payments of $13.70 per month over 24 months. Each monthly payment can be reduced to as little as $0 depending on how many Vitality Points you earn. Apple is not a participant in or sponsor of this promotion. Apple Watch is a trademark of Apple Inc. All rights reserved.

4 Answer a skill-testing question correctly to win any award from the Vitality Wheel™.

5 Eligibility requirements: Insured must have reached their 18th birthday by the time the policy is issued. Available on single life coverage only.   

Amazon.ca is not a sponsor of this promotion. Amazon.ca Gift Cards ("GCs") are redeemable only for eligible products on Amazon.ca. Return policies for products are available on Amazon.ca. Except as required by law, GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. To view a GC balance or for more information about your GC, visit "Your Account" on Amazon.ca or contact us at www.amazon.ca/contact-us. GCs cannot be used to purchase other GCs. Amazon is not responsible if a GC is lost, stolen, destroyed or used without permission. For complete terms and conditions, see www.amazon.ca/gc-legal. GCs are issued by Amazon.com. ca, Inc., a Delaware corporation. No expiration date or service fees.

You must redeem your Amazon gift code and agree to the Amazon Prime Terms and Conditions to qualify for Amazon Prime membership. Your Amazon gift code can be applied towards the payment of your Amazon Prime membership or other Amazon.ca purchases. If, at the time of renewal, the balance remaining on your gift-code does not cover the cost of your Prime membership, your credit card will be charged the remaining balance. Membership automatically renews for the membership fee in effect at the time of renewal plus applicable taxes. You may cancel at any time by visiting Your Account and adjusting your membership settings. Valid credit card required at time of registration if Amazon does not have one on file. Amazon gift codes cannot be transferred or resold. For more information about Amazon Prime, visit amazon.ca/prime. Amazon.com is not a sponsor of this promotion. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

Members who have reached Platinum Status and complete your Vitality Health Review (VHR) for three consecutive years are automatically eligible to receive an Amazon gift code in an amount equivalent to the current cost of a one-year Prime membership as of January 1, 2024 . Cost of tax not included.

New Les Mills On Demand members will be billed after their free trial but can cancel future payments at any time.

You must have an up-to-date WHOOP membership and use an iOS device to earn Vitality Points with WHOOP. All WHOOP memberships automatically renew as an annual membership at the then current price. Additional fees for shipping WHOOP band or apparel and accessories and tax are dependent on location.

Eligible members can earn a discount on online purchases only at adidas.com, for up to $1000 per coupon code. The amount of discount for Plus members will vary based upon Vitality Member’s Vitality status (Bronze -15%, Silver - 20%, Gold - 25%, Platinum - 30%). Go members can earn 15%, regardless of status. Some exclusions apply. See adidas.ca for details.

Offer good for 15%, 20%, 25% or 30% off full price items adidas.ca and adidas.ca/fr. Enter code at checkout to apply discount up to $1000. One use per customer. Offer cannot be combined with other offers, additional coupons, or discounts. Offer is not valid on prior purchases. Offer not valid for cash. While quantities last. Exclusions apply, including but not limited to: 4D, Select Ultraboost, Pharrell x adidas, Disney, adizero adios pro, Human Made, limited edition Originals, Select Samba, Select Gazelle, Select Campus, Select NMD, Select Stan Smith, Select Superstar, Gift Cards and purchases on the Confirmed App. Valid on domestic Canadian orders only. adidas reserves the right to change terms and conditions, substitute offer of equal or greater value and end offer at any time without notice. Void where prohibited or restricted by law.

One HelloFresh offer per household for new customers only. You'll receive 50% off your first box plus free shipping on your first box (valued at $9.99, or $19.99 if you are in Newfoundland). Deal valid with the purchase of a 2- or 4-person meal plan where HelloFresh delivers in Canada. Upon redemption, you will be enrolled in an auto-renewing subscription which you may cancel at any time, in accordance with our Terms and Conditions. Please check hellofresh.ca for more information. The HELLOFRESH trademark and family of associated marks are owned by affiliates of HelloFresh Canada Inc. and used under license.

*Expedia is not a participant in or sponsor of this promotion. Expedia and the Airplane Logo are either registered trademarks or trademarks of Expedia, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.

Conditions apply. Contact a studio near you for full details. Orangetheory® and other Orangetheory® marks are registered trademarks of OTF IP Holder, LLC. © Copyright 2024 OTF IP Holder, LLC and its affiliates.

Fitbit, Fitbit Inspire 3 and the Fitbit logo are trademarks or registered trademarks of Fitbit in the U.S. and other countries.  

Garmin and Vivofit are registered trademarks of Garmin Ltd. or its subsidiaries.

GoodLife Fitness® and GoodLife Fitness are trademarks or registered trademarks and are used under license.

ExamOne is a registered trademark of Quest Diagnostics.

Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. The Manulife Vitality program is available with select policies. Please consult your financial representative to learn more and find out if you qualify for this product. Vitality is a trademark of Vitality Group International Inc.,and is used by The Manufacturers Life Insurance Company and its affiliates under license. Vitality, Vitality Points, Vitality Status, Vitality Health Review and Vitality Squares are trademarks of Vitality Group International, Inc., and are used by The Manufacturers Life Insurance Company and its affiliates under license. Family Term with Vitality is a trademark of and is sold by the Manufacturers Life Insurance Company. Flexcare and FollowMe are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license. Manulife, Stylized M Design, and Manulife & Stylized M Design are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license.