Manulife Whole Life
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Why sell Manulife Whole Life insurance?
Manulife Whole Life offers lifelong protection, with a range of innovative and trusted options to meet your clients’ evolving needs.
Depending on the plan, your clients can benefit from:
- a range of coverage and premium durations
- guaranteed insurance costs and premiums
- wealth accumulation for tax deferrals
- optimized retirement and estate planning
- charitable gifting
- access to Manulife Vitality rewards and benefits
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Our Whole Life products
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About Manulife Par
Manulife Par offers guaranteed early cash values, flexibility and long-term protection – all with potential tax-saving advantages. Manulife Par is a streamlined and targeted participating whole life insurance product designed with guaranteed:
- Premiums
- Amount of insurance that remains in effect for an entire life
- Cash value that grows over time
- Rates to buy paid-up insurance and deposit option insurance and the associated cash value rates
But that’s not all. Manulife Par is built with dependable, hassle-free features for you and your clients, including:
- Pre-approved lifetime deposit option limit – even for policies converted from term
- Ratings are never applied to paid-up and deposit options insurance
- Contracts written in plain, client-friendly language
- No policy fees
- Access to some Manulife Vitality benefits on eligible* policies at no added cost, rewarding clients for healthy living
The Manulife Par deposit option allows clients to make deposits into their policy over and above their regular premium payments to increase their coverage and cash values – without underwriting. Check out the deposit option Advisor Guide (PDF) to learn more.
Who is Manulife Par for?
Consider Manulife Par for clients who have maximized non-registered and registered savings options but could benefit from additional tax-advantaged options to diversify their assets. Manulife Par may be ideal for:
Individuals looking to:
- Accumulate wealth and defer taxes
- Pass funds to the next generation
- Secure collateral for a loan
- Complement retirement income
- Optimize estate planning
Corporations and business owners looking to:
- Protect their business and maintain access to cash
- Pass on value accrued in a private company
- Secure collateral for a loan
- Pay off tax liability at time of death
- Leverage tax-advantaged management of extra assets
Product details
Manulife Par offers a strong foundation of guarantees, plus the opportunity to earn an annual dividend, giving clients the ability to grow their insurance coverage and cash values beyond the guarantees.
Clients can choose from two dividend options:
Purchase additional amounts of fully paid-up insurance, which may also earn dividends and help increase cash value
Receive it as cash
And your clients can choose from:
Single life or Joint last-to-die (premiums to last death)
Guaranteed premium durations for 10 or 20 years, to age 90 or to age 100
Customize Manulife Par with optional riders:
- Term Insurance Riders (TIR) – 10- and 20-year renewable
- Total Disability Waiver (TDW) – insured and payor
- Guaranteed Insurability Option (GIO)
- Children’s Protection Rider (CPR)
Access to Manulife Vitality Go™ benefits at no cost for all eligible* policies, giving clients rewards for healthy living.
Clients can upgrade to Manulife Par with Vitality Plus™ anytime before the third policy anniversary – with the opportunity to earn the maximum-value rewards and benefits of the program. No underwriting is required for upgrades.
From September 1, 2024 until August 31, 2025, the Dividend Interest Rate for Manulife Par policies will be 6.35%.
Marketing material
Guides and forms
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* Eligibility requirements: Insured must have reached their 18th birthday by the time the policy is issued. Available on single life coverage only.
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About Manulife Par with Vitality Plus™
Manulife Par with Vitality Plus offers guaranteed early cash values, flexibility and long-term protection – all with potential tax-saving advantages.
For a low monthly fee, clients can earn rewards and discounts for healthy living with the maximum-value features and benefits of the Manulife Vitality program.
This streamlined and targeted participating whole life insurance product is designed with guaranteed:
- Premiums
- Amount of insurance that remains in effect for an entire life
- Cash value that grows over time
- Rates to buy paid-up insurance and deposit option insurance and the associated cash value rates
But that’s not all. Manulife Par with Vitality Plus is built with dependable, hassle-free features for you and your clients, including:
- Pre-approved lifetime deposit option limit – even for policies converted from term
- Ratings are never applied to paid-up and deposit options insurance
- Contracts written in plain, client-friendly language
- No policy fees
- Access to the maximum benefits of Manulife Vitality, giving clients rewards for healthy living
The Manulife Par with Vitality Plus deposit option allows clients to make deposits into their policy over and above their regular premium payments to increase their coverage and cash values – without underwriting. Check out the deposit option Advisor Guide (PDF) to learn more.
What benefits are available to clients with Manulife Par with Vitality Plus?
- Personalized health goals
- The opportunity to get an Apple Watch from just $01 to record their progress
- Rewards and discounts on popular brands
- The opportunity to earn an annual Vitality dividend†
Insurance discounts | |
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Insurance savings* | |
Manulife Vitality Plus | Up to 15% annual premium or cost of insurance discount if you have Family Term with Vitality Plus or Manulife UL with Vitality Plus |
Vitality Go | N/A |
Fitness trackers & wearables | |
Apple Watch | |
Manulife Vitality Plus | From just $01 |
Vitality Go | N/A |
Garmin | |
Manulife Vitality Plus | Free vívosmart® 5 or 30% off other models |
Vitality Go | 30% off select models |
Fitbit | |
Manulife Vitality Plus | Free Fitbit Inspire 3™, or up to 40% off select products |
Vitality Go | Up to 40% off select products |
Oura Ring | |
Manulife Vitality Plus | 15% off Oura Ring 4 |
Vitality Go | 10% off Oura Ring 4 |
WHOOP | |
Manulife Vitality Plus | $40 off a 12- or 24-month membership, plus save 20% on apparel and accessories |
Vitality Go | $40 off a 12- or 24-month membership, plus save 20% on apparel and accessories |
Manulife Vitality rewards | |
Health screening – ExamOne® | |
Manulife Vitality Plus | Free at-home paramedical screening |
Vitality Go | N/A |
GoodLife Fitness | |
Manulife Vitality Plus | 25% off individual one-year membership |
Vitality Go | N/A |
Orangetheory Fitness® | |
Manulife Vitality Plus | Save up to $60 per month on membership |
Vitality Go | N/A |
Les Mills On Demand | |
Manulife Vitality Plus | 30-day free trial & special rates on monthly subscriptions |
Vitality Go | 30-day free trial & special rates on monthly subscriptions |
adidas | |
Manulife Vitality Plus | Save up to 30% off sportswear |
Vitality Go | Save 15% off sportswear |
HelloFresh | |
Manulife Vitality Plus | Up to $154 in savings per program year |
Vitality Go | N/A |
Gift cards from popular brands | |
Manulife Vitality Plus | Win from active rewards |
Vitality Go | Win from active rewards |
Amazon | |
Manulife Vitality Plus | $99 gift code for the value of a one-year Prime membership or use towards purchases on Amazon.ca |
Vitality Go | N/A |
Expedia | |
Manulife Vitality Plus | Save up to 50% on two bookings per program year |
Vitality Go | Save 10% on 1 booking per program year |
Vitality® dividend | |
Manulife Vitality Plus | The potential for a Vitality® dividend each year, based on your Vitality Status (only applicable to members with Manulife Par with Vitality Plus)** |
Vitality Go | N/A |
Manulife Vitality Plus | Vitality Go | |
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Insurance discounts | ||
Insurance savings* | Up to 15% annual premium or cost of insurance discount if you have Family Term with Vitality Plus or Manulife UL with Vitality Plus | N/A |
Fitness trackers & wearables | ||
Apple Watch | From just $01 | N/A |
Garmin | Free vívosmart® 5 or 30% off other models | 30% off select models |
Fitbit | Free Fitbit Inspire 3™, or up to 40% off select products | Up to 40% off select products |
Oura Ring | 15% off Oura Ring 4 | 10% off Oura Ring 4 |
WHOOP | $40 off a 12- or 24-month membership, plus save 20% on apparel and accessories | $40 off a 12- or 24-month membership, plus save 20% on apparel and accessories |
Manulife Vitality rewards | ||
Health screening – ExamOne® | Free at-home paramedical screening | N/A |
GoodLife Fitness | 25% off individual one-year membership | N/A |
Orangetheory Fitness® | Save up to $60 per month on membership | N/A |
Les Mills On Demand | 30-day free trial & special rates on monthly subscriptions | 30-day free trial & special rates on monthly subscriptions |
adidas | Save up to 30% off sportswear | Save 15% off sportswear |
HelloFresh | Up to $154 in savings per program year | N/A |
Gift cards from popular brands | Win from active rewards | Win from active rewards |
Amazon | $99 gift code for the value of a one-year Prime membership or use towards purchases on Amazon.ca | N/A |
Expedia | Save up to 50% on two bookings per program year | Save 10% on 1 booking per program year |
Vitality® dividend | The potential for a Vitality® dividend each year, based on your Vitality Status (only applicable to members with Manulife Par with Vitality Plus)** | N/A |
* There are no premium savings for Manulife Par with Vitality Plus™ based on Vitality Status™. Instead, Manulife Par with Vitality Plus customers have the potential to earn a Vitality dividend each year, based on their Vitality Status™†.
Who is Manulife Par with Vitality Plus for?
Consider Manulife Par with Vitality Plus for clients who have maximized non-registered and registered savings options but could benefit from additional tax-advantaged options to diversify their assets. This product is also a great fit for clients who are inspired by living a healthy lifestyle and willing to actively engage in the Manulife Vitality program.
Manulife Par with Vitality Plus may be ideal for:
Individuals looking to:
- Accumulate wealth and defer taxes
- Pass funds to the next generation
- Secure collateral for a loan
- Complement retirement income
- Optimize estate planning
Corporations and business owners looking to:
- Protect their business and maintain access to cash
- Pass on value accrued in a private company
- Secure collateral for a loan
- Pay off tax liability at time of death
- Leverage tax-advantaged management of extra assets
Manulife Par with Vitality Plus offers a strong foundation of guarantees, plus the opportunity to earn an annual dividend, giving clients the ability to grow their insurance coverage and cash values beyond the guarantees. The dividend may include a Vitality dividend which is based on your client’s Vitality Status™†.
Clients can choose from two dividend options:
Purchase additional amounts of fully paid-up insurance, which may also earn dividends and help increase cash value
Receive it as cash
And your clients can choose from:
Single life
Guaranteed premium durations for 10 or 20 years, to age 90 or to age 100
† Vitality dividends are not available if the premium duration is pay to age 100.
Product details
What do clients get with Manulife Par with Vitality Plus?
Manulife Vitality program |
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Coverage type |
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Premium duration |
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Issue ages |
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Dividend options |
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Underwriting classes |
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Minimum amount of insurance |
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Premium bands |
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Premium frequency |
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Riders |
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Vitality charge |
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Manulife Par with Vitality Plus |
Manulife Par with Vitality Plus rates
From September 1, 2024 until August 31, 2025, the Dividend Interest Rate for Manulife Par with Vitality Plus policies will be 6.35%.
Marketing material
Guides and forms
Please log in to view more results.
* Eligibility requirements: Insured must have reached their 18th birthday by the time the policy is issued. Available on single life coverage only.
† Vitality dividends are not available if the premium duration is pay to age 100.
1 Initial payment does not include applicable taxes or upgrades which may include cellular models. Tax on initial payment is based on retail value of Apple Watch. Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE require iPhone Xs or later with iOS 18 or later. Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions. Eligibility for specific rewards or participation in specific reward programs may vary. Apple Watch and iPhone service provider must be the same. The full value of the Apple Watch SE is $329, which is comprised of monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Series 10 is $549, comprised of an initial payment of $220 plus tax, then monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Ultra 2 is $1,099, comprised of an initial payment of $770 plus tax, then monthly payments of $13.70 per month over 24 months. Each monthly payment can be reduced to as little as $0 depending on how many Vitality Points you earn. Apple is not a participant in or sponsor of this promotion. Apple Watch is a trademark of Apple Inc. All rights reserved.
Eligibility for rewards may change over time and are not guaranteed over the full life of the insurance policy.
Fitbit, Fitbit Inspire 3 and the Fitbit logo are trademarks or registered trademarks of Fitbit in the U.S. and other countries.
Amazon.ca is not a sponsor of this promotion. Amazon.ca Gift Cards ("GCs") are redeemable only for eligible products on Amazon.ca. Return policies for products are available on Amazon.ca. Except as required by law, GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. To view a GC balance or for more information about your GC, visit "Your Account" on Amazon.ca or contact us at www.amazon.ca/contact-us. GCs cannot be used to purchase other GCs. Amazon is not responsible if a GC is lost, stolen, destroyed or used without permission. For complete terms and conditions, see www.amazon.ca/gc-legal. GCs are issued by Amazon.com. ca, Inc., a Delaware corporation. No expiration date or service fees.
Members who have reached Platinum Status and complete your Vitality Health Review (VHR) for three consecutive years are automatically eligible to receive an Amazon gift code in an amount equivalent to the current cost of a one-year Prime membership as of January 1, 2024. Cost of tax not included.
You must redeem your Amazon gift code and agree to the Amazon Prime Terms and Conditions to qualify for Amazon Prime membership. Your Amazon gift code can be applied towards the payment of your Amazon Prime membership or other Amazon.ca purchases. If, at the time of renewal, the balance remaining on your gift-code does not cover the cost of your Prime membership, your credit card will be charged the remaining balance.
Membership automatically renews for the membership fee in effect at the time of renewal plus applicable taxes. You may cancel at any time by visiting Your Account and adjusting your membership settings. Valid credit card required at time of registration if Amazon does not have one on file. Amazon gift codes cannot be transferred or resold. For more information about Amazon Prime, visit amazon.ca/prime. Amazon.com is not a sponsor of this promotion. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.
New Les Mills On Demand members will be billed after their free trial but can cancel future payments at any time.
One HelloFresh offer per household for new customers only. You'll receive 50% off your first box plus free shipping on your first box (valued at $9.99, or $19.99 if you are in Newfoundland). Deal valid with the purchase of a 2- or 4-person meal plan where HelloFresh delivers in Canada. Upon redemption, you will be enrolled in an auto-renewing subscription which you may cancel at any time, in accordance with our Terms and Conditions. Please check hellofresh.ca for more information.
Expedia and the Expedia Logo are either registered trademarks or trademarks of Expedia, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.
Conditions apply. Contact a studio near you for full details. Orangetheory® and other Orangetheory® marks are registered trademarks of OTF IP Holder, LLC. © Copyright 2025 OTF IP Holder, LLC and its affiliates.
Eligible members can earn a discount on online purchases only at adidas.com, for up to $1000 per coupon code. The amount of discount for Plus members will vary based upon Vitality Member’s Vitality status (Bronze -15%, Silver - 20%, Gold - 25%, Platinum - 30%). Go members can earn 15%, regardless of status. Some exclusions apply. See adidas.ca for details.
Offer good for 15%, 20%, 25% or 30% off full price items adidas.ca and adidas.ca/fr. Enter code at checkout to apply discount up to $1000. One use per customer. Offer cannot be combined with other offers, additional coupons, or discounts. Offer is not valid on prior purchases. Offer not valid for cash. While quantities last. Exclusions apply, including but not limited to: 4D, Select Ultraboost, Pharrell x adidas, Disney, adizero adios pro, Human Made, limited edition Originals, Select Samba, Select Gazelle, Select Campus, Select NMD, Select Stan Smith, Select Superstar, Gift Cards and purchases on the Confirmed App. Valid on domestic Canadian orders only. adidas reserves the right to change terms and conditions, substitute offer of equal or greater value and end offer at any time without notice. Void where prohibited or restricted by law.
You must have an up-to-date WHOOP membership and use an iOS device to earn Vitality Points with WHOOP. All WHOOP memberships automatically renew as an annual membership at the then current price. Additional fees for shipping WHOOP band or apparel and accessories and tax are dependent on location.
Oura Membership required for access to the complete suite of features and to earn Vitality Points with Oura Ring – 1 month included for new members, $7.99 CAD/month (before tax) afterwards – The Oura Membership automatically renews each month until canceled in accordance with the Oura Terms of Use available at https://ouraring.com/terms-and-conditions. This Oura Ring offer cannot be combined with other offers from Oura. Oura Ring products and services are not medical devices, and are not intended to mitigate, prevent, treat, cure, or diagnose any disease or condition. If you have any concerns about your health, please consult your doctor. Vitality members can earn Vitality Points for Meditation and Healthy Sleep with the Oura Ring. iOS users can also earn Vitality Points for workouts through heart rate, steps, and Active Calories. © 2025 Oura Health Oy. All Rights Reserved. ŌURA and OURA and Ō are trademarks of Oura Health Oy and may not be used without permission.